Attracting New Jobs and Investment

 

Developing Targeted Marketing Plans for Business Attraction
Developing Marketing Plans for Retail/Commercial Business Attraction
Developing Marketing Plans for Visitor Attraction
Improving Your Web Presence
Implementing Marketing Plans

   

Developing Targeted Marketing Plans for Business Attraction
Whether you are planning to undertake a proactive or reactive marketing effort, you must have in place a well-thought-out marketing plan. Our marketing plan development service usually begins with educating your community leaders concerning the principles of economic development marketing and with assessing your community's marketing readiness.

We next develop a "marketing plan overview" based on your leadership's input. Our "overview" provides an outline of where we are headed in our marketing initiatives for your community, along with identification of available/needed resources to achieve the desired outcomes.

Following review of the "overview" and necessary adjustments to our marketing approach, we are then able to assist you with the development of a detailed marketing plan with comprehensive implementation strategies. We can also provide hands-on assistance with the implementation of the agreed to marketing actions based on your needs.

Benefits:

  • Gaining a knowledgeable marketing ally as we work to develop your marketing plans
  • Having experienced developers who can work to make sure the expectations of your organization match the resources available to support your efforts

   

Developing Marketing Plans for Retail/Commercial Business Attraction
Community leaders and citizens often express the need and desire for "more retail" or for an expanded commercial tax base. We seek to assist you in assessing your retail environment and then to develop a retail-marketing program based on what we have learned. One of the key components of our service is preparing a targeted marketing plan. Retail recruitment is a proactive effort to attract new and/or needed retail and service businesses to your community. We work to ensure that expectations match the resources available to implement the marketing efforts.

Benefits:

  • Efforts to recruit and expand retail businesses are supported by a consensus-built marketing program
  • Devoting your energy to the activities and areas that promise the most success

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Developing Marketing Plans for Visitor Attraction
Can tourism be an increasingly strong component of your community's economy? Tourism-related economic development assistance includes research services, planning and technical assistance; all designed to improve your community's ability to capitalize on natural, historic and other quality- of-place resources. We apply our expertise with input from your tourism-marketing group to complete the development of a 3-5 year tourism-marketing plan. This plan is based on conclusions and consensus from the marketing group (key stakeholders) and is supported by comprehensive marketing strategies. We work to ensure that expectations match the resources available to implement the marketing efforts.

Benefits:

  • Understanding the competitive advantages and assets of your area
  • Increasing tourism revenues to your area
  • Focusing your future marketing program on key target audience

   

Improving Your Web Presence
The World Wide Web (WWW) is an essential tool in today's economic development arena, and any community that wants to market itself effectively must have a useful presence on the Web. Our Web consulting service can assist your community in meeting the needs of its potential Web site users. We provide initial Web site content recommendations and work with your community leaders to determine what Web site content will convey your community's best marketing message.

Benefits:

  • Accessing our knowledge and experience for Web-based marketing to improve your organization's Web presence

   

Implementing Marketing Plans
Gaps between "planning" and "doing" waste time and other valuable resources and do not result in closed deals. We directly assist development organizations with the "how tos" of implementing a targeted marketing plan. We help close the implementation gap by providing advice on collateral marketing materials related to targeted industries and recommending effective business recruitment practices and methods for tracking results.

Benefits:

  • Focusing your marketing efforts
  • Taking advantage of many years of hands-on expertise and other university resources
  • Keeping proactive marketing a priority for your organization

 

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